How much is page two costing you?
Three out of four people never scroll past the top three results in Google’s map pack. If you’re not up there, the calls are still happening — they’re just going to a competitor. Move the sliders to see your number.
Picking an industry pre-fills sensible averages below — adjust anything to match your business.
How many people near you search for what you do each month. Not sure? The industry default is a fair starting point.
Use the lifetime value if customers come back — that’s the number that’s really walking out the door.
The map pack is the block of three businesses with the map at the top of Google.
Your close rate, from first call or message to paying customer.
- Leads going to competitors
- 118 / mo
- Customers you're missing
- 29.5 / mo
- Revenue lost
- $14,750 / mo
See exactly which ranking levers are leaking these leads — free, no card.
We’ll send this breakdown plus the 3 fixes that move the needle first.
The calls don't disappear. They get redirected.
Same town, same demand. The only difference between these two profiles is where they show up when someone searches — and who answers the phone because of it.
How we got to your number.
This is an estimate, not a guarantee — but every assumption is on the table, and you can adjust all of them above.
Clicks follow position
The top three map-pack spots capture the overwhelming majority of clicks and calls. We estimate the share of demand each position earns, and the share you're earning where you rank now.
The gap becomes leads
The difference between what the top spots capture and what you capture today is your lost-lead pool — the calls and messages flowing to competitors above you.
Leads become revenue
We apply your close rate and your average customer value to those lost leads. That's the monthly and annual figure at the top — conservative by design.
Want us to close that gap for you?
Your free audit shows precisely which of the six ranking levers is holding you below the top three — and what it takes to get up there. No card, no obligation.